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SOFTYMO 絲芙蒂

Clean, Gentle, Everyday Care.

Japan’s KOSÉ Group facial cleansing brand, renowned for its gentle yet highly effective makeup removal and daily cleansing solutions. With a clear market positioning and a comprehensive product line, it is deeply trusted by consumers across Asian markets.It is a skincare brand dedicated to 'Gentle Cleansing × Effective Care.' Born from a profound understanding of skin, Softymo believes that true skincare begins with cleansing that never harms the skin.
A Daily Skincare Ritual
In Japan, cleansing is more than just removing makeup or washing the face—it is the most essential daily skincare ritual. Softymo transforms this philosophy of everyday life into a range of simple, reassuring, and trustworthy cleansing and basic skincare products, accompanying countless households through their daily routines.
Gentleness is the deepest form of respect for the skin.Softymo firmly believes that good cleansing should remove impurities without stripping the skin of its moisture or comfort.Therefore, in product development, the brand consistently adheres to three principles:(1) selecting gentle formulations,(2) prioritizing skin feel and post-cleansing comfort, and (3) making cleansing a moment of relaxation rather than a burden.Whether it is cleansing oils, facial washes, or daily cleansing series, Softymo is designed around one core concept: easy to use and enjoyable for everyday use.
Everyday Care, Done Right
Softymo does not pursue overly complicated routines, but instead focuses on essential skincare that everyone can use with confidence. From busy professionals and efficiency-driven young consumers to families who value skin comfort, Softymo consistently plays the role of a quiet guardian of the skin.It may not be a loud, trend-driven brand, but it remains a reassuring presence on countless bathroom sinks—a trusted choice people return to day after day.